We believe that Marketing Mix Modelling is a valuable insight tool but there's often a gap between the expectation and the reality of the experience for brands. Our place is to fix this by helping brands, analysts and planners communicate more effectively together. 

No. Our mission is to help your analysts create better models - or find you analysts who can help. We specialise in helping to improve the process of working with these specialists whether they are internal or external. You can see us as a bridge between the brand management team and the analytical team. Maybe we're the Rosetta Stone of MMM!

Yes. We know a range of MMM modelling providers across the UK and internationally. After a short discussion of your needs, timeline and budget, we can suggest providers whose strengths fit your situation. We don't take referral fees — recommendations are made purely on suitability.

Both. Running MMM internally can be challenging and we've got loads of experience helping teams create and implement their MMM solutions. Equally we know that there are different challenges working with external modelling vendors and we can act as a bridge between the brand teams and modelling vendors to ensure that both get the most out of the MMM process.

Our team has experience working across the globe in many different industries. We are based in the UK but we have trusted partners across the globe who we will work alongside to deliver in-person support.

In the post-covid world, the majority of our work is likely to be done remotely but as many people are finding, there's no substitute for in-person meetings so where it's appropriate (and cost effective), in-person meetings should form part of our approach.

Yes but it's not ideal. We're big believers in the principle of transparency so instinctively we worry about proprietary methodologies that vendors won't share. However we know many of these vendors and can help you ask the right questions that respect the choice of the vendor but also enable us to develop an understanding of the benefits and risks of the approaches that they have taken.

We've got a wide range of experience applying various modelling techniques. This covers both frequentist (regular statistical) modelling and Bayesian modelling techniques.
Furthermore, we're familiar with modelling across media, pricing and brand health KPIs

Yes - we're familiarwith a range of attribution methodologies and challenges and can certainly support you at a strategic level.

No - not really. Some people we work with may be but don't rely on us in a medical emergency.

Both. We work with brand-side teams who want help getting more from their MMM, and we also support MMM agencies and independent consultants - for example providing an extra set of expert eyes on a model, a second opinion, or mentoring. Because we don't build models ourselves, we're not a competitor, which makes us a natural partner for analysts and agencies as well as brands.