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Marketing Mix Modelling as it should be

The MMM Doctor - helping you optimise your Marketing Mix Modelling

Need help getting MMM to work for you? We'll support you through the process to help make MMM work for your organisation.

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Our Expert MMM Services:

  • MMM Kick-off: We help organisations embarking on a new MMM analysis ensure it has a solid basis and is set up for success.

  • MMM Checkpoint: A short mid-modelling review before models are finalised, to identify gaps and potential remedies.
  • MMM Project Review: A review of an MMM engagement to ensure the quality of deliverables is appropriate versus the brief.
  • The MMM Full Audit: A detailed review that validates and recreates models to confirm findings and replicability.
  • MMM Mentorship: A more permanent advocate relationship supporting the whole end-to-end MMM process.

Why Choose Us?

  • Independent Expertise: Our team brings deep, hands-on MMM experience across many markets and industries - and we tell you what we genuinely find.

  • Vendor-Neutral: We don't build or sell models, so our advice is genuinely impartial. We work just as happily alongside internal teams as with external agencies.

  • Rigour You Can Trust: Our focus is on giving you confidence in your models - validating the methods, questioning the assumptions, and making sure the findings stand up.

Ready to get more from your MMM? Contact us today for a free consultation.

What we offer

Guiding you through your MMM journey

Helping you ask the right questions

We will help you identify the right questions for your Marketing Mix Models - there's so much you can study with MMM but it does need careful prioritisation to maximise payback. Let's make sure you get it right first-time.

Quality checks and Auditing

We're adept at reviewing MMM work. Our experts have worked across multiple industries and markets and are familiar with the data and operation challenges that are common with Marketing Mix Models. We can audit any MMM analysis already created and provide advice on how it may be improved or extended.

Ensure successful implementation

Implementation of MMM results isn't that straightforward. It's not an exact science and organisations often find it tricky to turn insights into action. We'll help you take your MMMs (whether internally or externally created) and walk you through the process of turning these insights into actions.

What do we offer?

Our Services

MMM Kick-off MMM Checkpoint MMM Project Review The MMM Full Audit MMM Mentorship
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Kick-off support for your MMM Work

We support organisations embarking on a new MMM analysis – perhaps for the first time. We focus on ensuring that your analysis has a solid basis and is set up for success.

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Analysis Checkpoint

Our checkpoint service can be used at any stage in an MMM project to quickly validate whether you're on track. It's designed as a short and effective check on the direction being taken to help analysts or brands validate some of their assumptions and to provide some helpful suggestions how to progress most effectively.

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MMM Project Review

Our MMM Project Review process seeks to examine the MMM work in detail vs. your initial objectives. We will validate that objectives have been reached, examine assumptions used and help you understand the strengths and weaknesses of any analysis so that the right insights can be taken from the study.

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The MMM Full Audit

Want to have your MMMs audited to check that they are valid. Our audit service will seek to recreate the models you've constructed using the same data and assumptions. This is a useful check if you aren't sure exactly how models have been constructed or don't have the right to use models for your own purposes. In these cases, we can give you a model that you can use internally for planning and optimisation purposes.

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Mentoring for your analysts

Sometimes, you may want a different more permanent relationship. Our Mentorship programme is there for those occasions where you simply need an advocate to support the whole end-to-end MMM process. We will discuss your needs with you in detail and agree the best way to work together in your specific circumstances.

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Free Consultation

Not sure if our service is right for you? Well let's not guess. Let's organise a short call (15-20 mins should be fine) to discuss your needs to see if we can help? If we can't help, we're sure to know someone who can.

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